Our Story

Health Focus Manufacturers is a market-leading, award-winning cosmetic and personal care manufacturer. Proudly Australian and family-owned, we deliver world-class skin care, hair care, body care, baby care, pet care, and cleaning products.

Our Unique Position

At HFM, we're not just a provider; we're your manufacturing partner. Our Australian-made, superior, and eco-friendly products reflect our commitment to quality and sustainability and our unique approach as strategic advisors set us apart from the crowd, fostering an open rapport between our chemists and partners. We pride ourselves on adding value at every stage, championing transparency, and nurturing our partners' growth.

We hold a unique position in the manufacturing industry with a strong female influence that leads and inspires our team. This diversity, combined with our expertise in cosmetic manufacturing, ensures we bring a wealth of knowledge to every partnership.

Elegant glass dropper with a suspended drop above a reflective surface.
A dollop of white skincare cream on a white background with a soft shadow.

Meet Derelle Mitchell, Our Managing Director

Derelle’s background in Account Management and Insurance, along with her study in Business Management, empowered her to bring an unparalleled level of business acumen, communication skills, and meticulous attention to detail to HFM. She has built a world-class manufacturing facility, ensuring a hands-on approach, focusing on efficient processes, and high-quality products, all while nurturing our partners.

Derelle’s drive to rekindle her career after raising her children led her to seize an opportunity to acquire the assets of a cosmetic manufacturing company in 2011, marking the humble beginning of HFM. Starting with a small team in a "big green shed", HFM has grown over the past decade to accommodate more than 40 staff members, with over 200+ years of combined experience.

The Journey So Far

In the early days, Derelle was committed to making HFM a leader in the market, juggling tasks from accounts to production line assistance. After a brief period of commuting over an hour each way, she made the significant decision to relocate the manufacturing facility to the north side of Brisbane.

Starting with a handful of partnerships and a small team, the business has grown exponentially, innovating and evolving not just in size, but also in our commitment to sustainability.

Today, HFM is not only proud to serve a remarkable roster of renowned Australian and International partners but also to lead the charge in creating environmentally friendly and sustainable cosmetic solutions.

The business's foundation is built on hard work, a fantastic team, and the development of fruitful, collaborative partnerships. HFM's journey so far is a narrative of passion, unyielding dedication, and an unwavering commitment to our partners' triumph. We are eager for the chapters yet to be written, filled with innovation, advancement, and enduring success for our global partners.

Meet the Team

The people who make it all possible. With over 200+ years of combined experience, our team pride themselves on seamless customer service, production and delivery, every time.

Management Team

Passionate and highly skilled -- our dedicated management team ensures all our staff and operations stay on track, working to achieve the best results possible.

Derelle Mitchell

Managing Director

HFM’s founder Derelle Mitchell is a natural when it comes to formulating for success.

Leading by example, Derelle is responsible for fostering HFM’s positive work culture. Her passion, hands-on approach and care for staff has grown HFM into the global manufacturing power it is today.

Derelle enjoys keeping fit and healthy and taking long walks along the beach with her family and their two beautiful Labradors, Hugo and Ralph.

Billy Ferguson

general Manager

BSc,EurChem CSci CChem

Billy has over 25 years’ experience within the Pharmaceutical, Nutraceutical, Veterinary and most recent Cosmetic industry. He has worked in the UK, New Zealand, China and Australia within quality, technical, operations, engineering, and supply chain. Billy has a strong passion for Australian manufacturing and keeping it in Australia.

Billy enjoys spending time with his partner, family, and adorable dog “Hector”. Billy's favourite thing to do over the weekend is cooking and having a glass of wine to relax.

Lyndal Mansell

Supply Chain Manager

Bachelor of Science, Majoring in Biomedical and Biological Science.

Lyndal has over a decade of collective experience in the management of End to End, Direct, Indirect and Capex procurement across the manufacturing fields of TGA, FSANZ, personal care, medical devices and FDA. Lyndal’s experience ensures that the supply chain at HFM is managed to the highest possible standard. Lyndal’s long standing supplier relationships in the industry ensure the timely supply of quality raw materials to meet customer expectations. Lyndal also brings extensive experience in supply and quality contract implementation and management and has successfully managed the supply chain requirements for both small and large scale operations.

Lyndal enjoys spending time with family and friends. Weekends are often spent traveling interstate to see extended family or outings with her young family in Brisbane.

Kimberley Tarlington

QA Manager

Bachelor of Science, Majoring in Chemistry

Kim has over 15 years’ experience in the Pharmaceutical industry, encompassing roles in quality control, quality systems, quality and regulatory compliance, training and packaging. Kim is experienced with TGA and FDA requirements and has a passion for driving the exceptional product quality that HFM is renowned for through compliance and a continuous improvement mindset.

Outside of work Kim enjoys spending time with family and friends, keeping fit, and cooking.

Jason Gibson

Engineering Manager

Providing an invaluable Engineering and Maintenance role for our busy manufacturing facility.  Jason comes with 15 years’ experience working in Pharma/Nutraceutical and GMP facilities. Jason is on call 24/7 to attend to any breakdown or maintenance issue to ensure the facility is humming efficiently.

When not fixing machines outside of work Jason enjoys family time along with playing some great tunes on the drums, guitar and also learning the Japanese language.

Client Services Team

With natural instincts for going above and beyond and a 99% client retention rate, we live to make your life easier. No problem is too small for our talented team.

Tam Milligan

Client Services Manager

Tamara is the vital link between our clients and our team. With over 20 years’ working within account management and sales across a diverse range of businesses, she’s an effortless communicator and no challenge is beyond her.

Tam’s favourite activity is running along the foreshore at Wynnum Manly and going down to the beaches at the southern end of the Gold Coast any chance she can get.

Formulation Team

Our in-house chemists work closely with brand partners, with over 60+ years combined experience nationally and internationally, our team truly are a formula for success.

Agata Mitchell

Lead Formulation Chemist

Master’s in Science and Cosmetic Science

Bringing a wealth of international experience, Agata’s skill for developing and formulating products with cosmeceutical grade, along with her understanding of the product market make her an undeniable asset to our team.

Agata loves learning about new ingredients, trends and technologies. She is also an avid gardener and enjoys nothing more than spending time with her beautiful family.

Tracey Simpson

lead formulation Chemist

Diploma of Personal Care Science

Tracey has 20+ years of extensive experience in product formulation and GMP production environments giving her the unmatched ability to ensure that your manufacturing requirements run smoothly and as efficiently as possible.

Tracey enjoys spending time with her wonderful grandchildren and relaxing any chance she can get on beautiful North Stradbroke Island.

Britney Sell

formulation Chemist

Bachelor of Product Design in Chemical Formulation Design

Britney has experience formulating a range of cosmetic and personal care products both in Australia and New Zealand.

Britney enjoys hiking and spending time with family and friends on the weekends.


For us, the true measure of success is the satisfaction of our partners. Customer service pros, we love helping our partners achieve their goals - but don’t take our word for it, here’s what they had to say*.

*(Our business relies on maintaining client confidentiality, due to this we must omit the names of our brand collaborators, however, be assured of their credibility as you enjoy their glowing words below.)

You have been an absolute game changer to our business and made development so easy. We didn’t know it was supposed to be this simple and smooth before changing over to you guys. We will always be so grateful and we really can’t thank you enough!

— Founder, Natural Skincare Brand

Thank you for all your support during this process. I came to you knowing absolutely nothing about creating a beauty product and really wouldn't have been able to create something so amazing without you and the team's help!

— Young Entrepreneur, Start-Up Skincare Company

I just received the product, I LOVE it!! I wasn’t expecting it to be so good at this first stage, so I’m really happy!

— Managing Director, Clean Beauty Brand

I wish we would've found HFM earlier, they're the best in the industry when it comes to new product development and contract manufacturing. We really value their innovative approach and attention to detail. Thanks so much for your support HFM.

— CEO, Global Skincare Company

It was fantastic to meet you and the team. I can see the level of care and standard of service you provide and it made me feel very confident moving forward.

— General Manager, Leading Australian Cosmeceutical Company

We really love working with you guys. Even when it's not easy, you really help make it feel easy (or at least it seems that way, which is testament to the fact that you’re at the top of your game in all areas!)

— Founder, Organic Skincare Company
Close-up of hands dispensing skincare cream from a white bottle with a pump.