Formulating for Success
We pride ourselves on a unique approach to new product development. Staying true to our brand partners vision, we understand commercial viability — guiding with innovation and formulating with market-leading precision.
We're shaping the future of your brand, one formulation at a time.
New product development and formulating is at the core of our brand. In a highly saturated market, we are acutely aware of the importance of creating unique products to achieve impact and market cut-through.
With a skilled collective of leading chemists in our workforce, our approach to research and development allows us to modify existing formulas, reengineer complex products and develop new formulations from scratch. Our extensive experience spans global markets across skin care, hair care, body care, pet care and baby care products.
Supported at every stage from initial concept through to scale-up production, our expert team is informed on the latest industry updates and ingredient information to ensure your product, and brand, is at the forefront of innovation.
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Innovation underpins the entire ethos of our brand. We are continuously looking to advance, to streamline and to push the boundaries for our partners — ensuring the best outcome, every time.
- Riley Mitchell, BDM
We align with iconic retailers
While our brand partners remain confidential, the retailers that represent their products, speak for themselves.
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New Product Development Process
01
The Product Development Brief
02
The Formulation Sample Phase
03
Formulation Sign-off & Manufacturing Quotation
04
Preservative Efficacy Testing & Stability Testing
05
Procurement & Production Scheduling
06
Manufacturing & Scale-up Production
The future is bespoke formulation
Our work spans emerging brands to established businesses represented in high-profile retailers. We view clients as brand partners, and champion a guided, collaborative approach.
From development to procurement and formulation to manufacturing, our carefully curated team provides a high-level of support at every touchpoint of the development process.
Award winning excellence
Product Development Manufacturing FAQs
What is your minimum order quantity?
5,000 - 10,000 units per product depending the fill volume.
What is your production lead time?
8-14 weeks
How long has HFM been in business?
Proudly producing global cosmetic and personal care products since 2011.
What certifications do you hold?
ISO 22716 GMP: Cosmetics
ISO 9001
COSMOS
Organic Food Chain (OFC)
Sedex
Great Place To Work
What is the average timeframe for New Product Development?
The process can take anywhere from 6 - 12 months depending on the complexity of the formulation.
What is the average sample development lead time?
Under 3 weeks for customised and bespoke samples.
Who owns the formulation IP?
HFM owns the IP for every formulation we develop; however, unlike many other manufacturers, we offer our brand partners the option to purchase this for a reasonable fee at any stage, as we understand its importance.
Can HFM formulate natural, organic and synthetic formulations?
Yes, we specialise in delivering results-driven natural, organic and synthetic cosmetic products. Our commitment to marrying science, efficacy and nature ensures high-quality products, every time.
Why choose HFM as your manufacturing partner?
With HFM, you gain a partner dedicated to innovation, quality, and partner satisfaction. Our ethical supply chains, innovative solutions, and collaborative approach make us an ideal choice for those looking to create exceptional products aligned with their brand vision.
Ready to get glowing?
We believe innovation and sustainability are ever-evolving works in progress.
We're committed to continually assessing and improving our practices to ensure we're at the forefront of the latest market changes and sustainable cosmetics manufacturing.
