New Product Development
Our approach to new product development blends innovation with deep commercial insight. We begin by understanding your brand’s vision, then use our formulation expertise to bring it to life.
The goal is simple: turn your ideas into advanced, compliant and scalable products that are ready to succeed in global markets.
Formulating for Success
New product development and formulating is at the core of our brand. In a highly saturated market, we are acutely aware of the importance of creating unique products to achieve impact and market cut-through.
With a skilled collective of leading chemists in our team, our approach to research and development allows us to modify existing formulas, reengineer complex products and develop new formulations from scratch. Our extensive experience spans global markets across skin care, hair care, body care, tanning and pet care products.
Supported at every stage from initial concept through to scale-up production, our expert team is informed on the latest industry updates and ingredient information to ensure your product, and brand, is at the forefront of innovation.
Elevate and expand your product portfolio.
In a saturated market, creating products that feel genuinely distinctive matters, and our team knows how to get you there.
Our team of in-house chemists refine existing formulas, reengineer complex products and develop new formulations from the ground up. Their experience spans global markets across skin care, hair care, body care, tanning and pet care, giving us the insight to craft products that perform and compete.
Throughout development, you’re supported by a team that loves problem solving just as much as rigorous science. From early concepts through to scale-up production, we work with cutting-edge ingredients, the latest research and proven methods to keep your product and your brand at the forefront of what’s possible.
Innovation underpins the entire ethos of our brand. We are continuously looking to advance, to streamline and to push the boundaries for our partners — ensuring the best outcome, every time.
— Riley Mitchell, BDM
Trusted by brands in leading retailers.
While our brand partners remain confidential, the retailers representing their products speak for themselves.
Our process
The making of a market-ready product.
Five product categories, one manufacturing partner. Every formulation built to your brief, your market, and your retail requirements.
The Product Development Brief
We start by understanding what you want to create: your product goals, performance needs, compliance requirements, target market and packaging vision. These insights become the foundation for every decision that follows.
Sample Development
Our chemists bring your concept to life with initial lab samples aligned to your brief. Each sample is refined through collaborative feedback to ensure the texture, performance and fragrance land exactly as they should.
Product and Packaging Testing
Once approved, your formula moves into testing to confirm stability, shelf-life and packaging compatibility. This step ensures your product remains effective, safe and consistent throughout its lifecycle.
Pilot Scale-Up and Production Batch
We then produce a pilot batch to make sure your formula can be reliably replicated from small lab quantities to full commercial-scale production. Once validated and cleared by our chemists and Quality Control team, we move into the full production run.
Filling and Packing
Your product is filled, sealed, labelled and packed on our production line, with quality checks in place at every stage to ensure accuracy, consistency and a flawless finish.
Products we specialise in.
Skin Care Manufacturing
High-performance formulations from cleansers and serums to active-driven cosmeceuticals. We develop products that deliver real results: formulas customers notice, trust and return to.
Hair Care Manufacturing
Salon-quality shampoos, conditioners, treatments and styling products engineered for every hair type and concern. Performance, stability and sensory appeal is built into every batch.
Body Care Manufacturing
Premium body washes, lotions, scrubs and treatments formulated for sensory appeal and scale. Luxurious feel, consistent performance, zero compromise.
Self Tanning Manufacturing
Self-tanning formulations that deliver even, natural-looking colour without compromise. From gradual tanners to express solutions, we formulate for flawless results, every time.
Pet Care Manufacturing
Gentle, effective grooming and wellness products for companion animals. Formulated with the same rigour as human care, because pets deserve products that perform just as well.
The future is bespoke formulation
We partner with established brands and businesses represented in high-profile retailers. We view our clients as true brand partners, championing a guided, highly collaborative approach.
From development to procurement and formulation to manufacturing, our carefully curated team provides a high-level of support at every touchpoint of the development process.
Let's build your formula.
Talk to our team about what you're looking for. No lengthy briefs, just a conversation.
Create a new formula
We'll take you from initial brief to finished product. Custom formulation, scalable volumes, and a team with over 200 years experience.
Services we
specialise in
.avif)
Award winning excellence
Our work is recognised year after year through industry awards spanning business operations, sustainability, formulation and innovation.
%202.avif)
%202.avif)
FAQs
5,000 – 10,000 units per product depending the fill volume.
8 – 14 weeks
Proudly producing global cosmetic and personal care products since 2011.
- ISO 22716 GMP: Cosmetics
- ISO 9001
- COSMOS
- Organic Food Chain (OFC)
- Sedex
- FDA MoCRA
- Great Place To Work
The process can take anywhere from 6 - 12 months depending on the complexity of the formulation.
Under 3 weeks for customised and bespoke samples.
HFM owns the IP for every formulation we develop; however, unlike many other manufacturers, we offer our brand partners the option to purchase this for a reasonable fee at any stage, as we understand its importance.
Yes, we specialise in delivering results-driven natural, organic and synthetic cosmetic products. Our commitment to marrying science, efficacy and nature ensures high-quality products, every time.
With HFM, you gain a partner dedicated to innovation, quality, and partner satisfaction. Our ethical supply chains, innovative solutions, and collaborative approach make us an ideal choice for those looking to create exceptional products aligned with their brand vision.
Let's build your formula
Talk to our team about what you're looking for. No lengthy briefs, just a conversation.