The Rise of Clean Beauty Products
Your customers want clean beauty products that are also effective and work for them. It isnât an either/or situation. Whether youâre looking to set up a clean beauty brand, or youâre looking to make your existing cosmetics and skin care manufacturing process non toxic and cleaner, hereâs everything you need to know.
May 7, 2024
The global clean beauty market was valued at US$7.22 billion in 2022. Itâs expected to reach US$14.36 billion by 2028, thanks to growing consumer demand in clean beauty.
What is clean beauty?
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"Clean beauty" is a term thatâs used to describe products that are formulated with ingredients that are considered to be non-toxic and environmentally friendly. Clean beauty products prioritise natural, non-toxic and sustainable ingredients, avoiding potentially harmful chemicals and synthetic ingredients.
Theyâre made with a focus on safety, transparency and âcleanâ ingredients, but itâs worth noting that thereâs no official standard or regulation that makes a beauty product âcleanâ. Some clean beauty products avoid ingredients that have been deemed controversial within the industry, even if their impact or potential for harmâs still being debated.
Itâs become more popular as beauty consumers decide to be more conscious about what they put on their skin and use on their body, and the impact that this has on their environment.
Is clean beauty just natural or organic beauty products?
While not all clean beauty products are organic, many incorporate natural and organic ingredients that are considered safe for both the skin and the environment. They go hand in hand but theyâre not the same thing.
Clean ingredients donât have to be organic or natural, but they often are due to the nature of the products and formulations. This is really important to know if youâre looking at skin care manufacturing or cosmetics that are being used on the skin.
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Is clean beauty just a trend?
Clean beauty represents a change in the way that your customers are buying their beauty products. Itâs a sector thatâs predicted to keep growing as consumers start to be more aware of how their habits affect their health and the world around them.
Theyâre taking the time out to research the products and ingredients that theyâre using on a day to day basis, and deciding what to buy based on health concerns and considerations.
What else do you need to know about clean beauty?
When it comes to running a beauty business, cosmetics and skin care manufacturing and the ingredients you need to use, there are a few things you need to be aware of about clean beauty.
Hereâs the main info you need about when youâre creating clean beauty products:
- Using âsafeâ ingredients - you need to focus on formulation and the ingredients you use. Clean beauty aims to avoid potentially harmful ingredients such as parabens, sulfates, phthalates, formaldehyde and synthetic fragrances. You might want to focus on natural or plant-derived ingredients instead.
- Itâs about health - formulating clean beauty products should be about health first and foremost. Itâs about doing things that are good for your skin and body, and wonât cause irritation or reactions.
- Being transparent - clean beautyâs about being honest and transparent when it comes to ingredients and whatâs in products. Itâs better to be detailed and clear than vague or misleading.
- Skipping âfillerâ ingredients - formulations are usually pretty simple and straightforward, skipping filler ingredients and additives. If it doesnât need to be in there, it shouldnât be for a clean beauty product.
- Sustainability - clean beautyâs also about making sure that products and packaging are eco-conscious and environmentally friendly. This can be sustainable materials, responsible ingredient sourcing and green energy in the manufacturing process.â
- Cruelty free - lots of clean beauty brands are also cruelty-free, meaning they donât test their products on animals or use any animal-derived ingredients in their formulation.
What does clean beauty mean for skin care manufacturing?
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If youâre looking to create clean beauty products, you need to be aware and conscious of the ingredients used, how theyâre sourced and whether theyâre sustainable and cruelty-free or not.Â
Working with the right beauty manufacturerâs essential when it comes to clean beauty formulation - you need to be able to trust their advice and expertise so you can get the best products.
You also need to think about packaging too. Making sure that your packaging is eco-conscious is important when it comes to clean beauty. It reduces waste, resonates with environmentally-conscious consumers and can actually save your business money in the long run (as well as being better for the planet).
As a clean beauty brand, you also need to be really clear and transparent with your labelling, ingredients lists, website and marketing materials. Some brands use clean beauty as a key selling point to differentiate themselves from others in the market.Â
Clean beauty customers are informed, do their research and theyâll put your products and ingredients under scrutiny, so you need to make sure that your info and products are totally right in their eyes.
Our team of cosmetics manufacturing experts know all about clean beauty, sustainable formulation and eco-conscious packaging. Get in touch with us to find out how we can support your clean beauty brand goals.
