The Rise of Clean Beauty Products

Your customers want clean beauty products that are also effective and work for them. It isn’t an either/or situation. Whether you’re looking to set up a clean beauty brand, or you’re looking to make your existing cosmetics and skin care manufacturing process non toxic and cleaner, here’s everything you need to know.

May 7, 2024


The global clean beauty market was valued at US$7.22 billion in 2022. It’s expected to reach US$14.36 billion by 2028, thanks to growing consumer demand in clean beauty.

What is clean beauty?

"Clean beauty" is a term that’s used to describe products that are formulated with ingredients that are considered to be non-toxic and environmentally friendly. Clean beauty products prioritise natural, non-toxic and sustainable ingredients, avoiding potentially harmful chemicals and synthetic ingredients.

They’re made with a focus on safety, transparency and “clean” ingredients, but it’s worth noting that there’s no official standard or regulation that makes a beauty product “clean”. Some clean beauty products avoid ingredients that have been deemed controversial within the industry, even if their impact or potential for harm’s still being debated.

It’s become more popular as beauty consumers decide to be more conscious about what they put on their skin and use on their body, and the impact that this has on their environment.

Is clean beauty just natural or organic beauty products?

While not all clean beauty products are organic, many incorporate natural and organic ingredients that are considered safe for both the skin and the environment. They go hand in hand but they’re not the same thing.

Clean ingredients don’t have to be organic or natural, but they often are due to the nature of the products and formulations. This is really important to know if you’re looking at skin care manufacturing or cosmetics that are being used on the skin.

Is clean beauty just a trend?

Clean beauty represents a change in the way that your customers are buying their beauty products. It’s a sector that’s predicted to keep growing as  consumers start to be more aware of how their habits affect their health and the world around them.

They’re taking the time out to research the products and ingredients that they’re using on a day to day basis, and deciding what to buy based on health concerns and considerations.

What else do you need to know about clean beauty?

When it comes to running a beauty business, cosmetics and skin care manufacturing and the ingredients you need to use, there are a few things you need to be aware of about clean beauty.

Here’s the main info you need about when you’re creating clean beauty products:

  • Using “safe” ingredients - you need to focus on formulation and the ingredients you use. Clean beauty aims to avoid potentially harmful ingredients such as parabens, sulfates, phthalates, formaldehyde and synthetic fragrances. You might want to focus on natural or plant-derived ingredients instead.
  • It’s about health - formulating clean beauty products should be about health first and foremost. It’s about doing things that are good for your skin and body, and won’t cause irritation or reactions.
  • Being transparent - clean beauty’s about being honest and transparent when it comes to ingredients and what’s in products. It’s better to be detailed and clear than vague or misleading.
  • Skipping “filler” ingredients - formulations are usually pretty simple and straightforward, skipping filler ingredients and additives. If it doesn’t need to be in there, it shouldn’t be for a clean beauty product.
  • Sustainability - clean beauty’s also about making sure that products and packaging are eco-conscious and environmentally friendly. This can be sustainable materials, responsible ingredient sourcing and green energy in the manufacturing process.
  • Cruelty free - lots of clean beauty brands are also cruelty-free, meaning they don’t test their products on animals or use any animal-derived ingredients in their formulation.

What does clean beauty mean for skin care manufacturing?

If you’re looking to create clean beauty products, you need to be aware and conscious of the ingredients used, how they’re sourced and whether they’re sustainable and cruelty-free or not. 

Working with the right beauty manufacturer’s essential when it comes to clean beauty formulation - you need to be able to trust their advice and expertise so you can get the best products.

You also need to think about packaging too. Making sure that your packaging is eco-conscious is important when it comes to clean beauty. It reduces waste, resonates with environmentally-conscious consumers and can actually save your business money in the long run (as well as being better for the planet).

As a clean beauty brand, you also need to be really clear and transparent with your labelling, ingredients lists, website and marketing materials. Some brands use clean beauty as a key selling point to differentiate themselves from others in the market. 

Clean beauty customers are informed, do their research and they’ll put your products and ingredients under scrutiny, so you need to make sure that your info and products are totally right in their eyes.