Your customers want clean beauty products that are also effective and work for them. It isn’t an either/or situation. Whether you’re looking to set up a clean beauty brand, or you’re looking to make your existing cosmetics and skin care manufacturing process non toxic and cleaner, here’s everything you need to know.
November 29, 2023
"Clean beauty" is a term that’s used to describe products that are formulated with ingredients that are considered to be non-toxic and environmentally friendly. Clean beauty products prioritise natural, non-toxic and sustainable ingredients, avoiding potentially harmful chemicals and synthetic ingredients.
They’re made with a focus on safety, transparency and “clean” ingredients, but it’s worth noting that there’s no official standard or regulation that makes a beauty product “clean”. Some clean beauty products avoid ingredients that have been deemed controversial within the industry, even if their impact or potential for harm’s still being debated.
It’s become more popular as beauty consumers decide to be more conscious about what they put on their skin and use on their body, and the impact that this has on their environment.
While not all clean beauty products are organic, many incorporate natural and organic ingredients that are considered safe for both the skin and the environment. They go hand in hand but they’re not the same thing.
Clean ingredients don’t have to be organic or natural, but they often are due to the nature of the products and formulations. This is really important to know if you’re looking at skin care manufacturing or cosmetics that are being used on the skin.
Clean beauty represents a change in the way that your customers are buying their beauty products. It’s a sector that’s predicted to keep growing as consumers start to be more aware of how their habits affect their health and the world around them.
They’re taking the time out to research the products and ingredients that they’re using on a day to day basis, and deciding what to buy based on health concerns and considerations.
When it comes to running a beauty business, cosmetics and skin care manufacturing and the ingredients you need to use, there are a few things you need to be aware of about clean beauty.
Here’s the main info you need about when you’re creating clean beauty products:
If you’re looking to create clean beauty products, you need to be aware and conscious of the ingredients used, how they’re sourced and whether they’re sustainable and cruelty-free or not.
Working with the right beauty manufacturer’s essential when it comes to clean beauty formulation - you need to be able to trust their advice and expertise so you can get the best products.
You also need to think about packaging too. Making sure that your packaging is eco-conscious is important when it comes to clean beauty. It reduces waste, resonates with environmentally-conscious consumers and can actually save your business money in the long run (as well as being better for the planet).
As a clean beauty brand, you also need to be really clear and transparent with your labelling, ingredients lists, website and marketing materials. Some brands use clean beauty as a key selling point to differentiate themselves from others in the market.
Clean beauty customers are informed, do their research and they’ll put your products and ingredients under scrutiny, so you need to make sure that your info and products are totally right in their eyes.
Our team of cosmetics manufacturing experts know all about clean beauty, sustainable formulation and eco-conscious packaging. Get in touch with us to find out how we can support your clean beauty brand goals.